Clear & Effective Communication: Casey Mank
Casey Mank shares her journey from being an English major to starting her own company that focuses on workplace writing and communication coaching. She discusses the challenges and opportunities she encountered along the way, including teaching English in Thailand and working with generative AI programs. Casey emphasizes the importance of clear and effective communication in the workplace and offers advice for women entrepreneurs. She also highlights the value of mentors and recommends books on communication and messaging. Takeaways
English and humanities majors have various career paths beyond teaching, including professional writing and communication coaching.
Generative AI programs can assist with writing, but human editing and direction are still essential for producing high-quality content.
Research and asking for help from experienced individuals are crucial when starting a business.
Effective communication involves considering the audience's needs and providing actionable information.
Mentors play a significant role in providing guidance and support for personal and professional growth.
Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, The Leukemia & Lymphoma Society, the PR Society of America, the US Department of Agriculture, and many more. Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be Awesome at Your Job podcast. Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown University’s School of Nursing.
Get in Touch with Casey:
Website: https://www.boldtype.us
Instagram: @bold__type (two underscores)
https://www.linkedin.com/company/18761808/admin/feed/posts/
Book Recommendations:
BRIEF by Joe McCormack
Letting Go of the Words by Ginny Redish
Elements of Style by Strunk & White
Grammar Girl's Quick & Dirty Tips for Better Writing by Mignon Fogarty
On Writing by Stephen King
Made to Stick by Chip & Dan Heath