Challenges and Inspirations of Being a Female Executive: Liza Buchanan

Sep 25

Liza Buchanan shares her career journey, from working in the restaurant industry to starting an ad agency and now working in marketing for a credit union. She discusses the challenges and opportunities in rural communities and the impact of AI on marketing. Liza emphasizes the importance of human connection and collaboration in driving creativity. She also talks about the challenges and inspirations of being a female executive and shares her favorite books and podcasts. Takeaways

Liza Buchanan's career journey has taken her from the restaurant industry to starting an ad agency and now working in marketing for a credit union.
She highlights the challenges and opportunities in rural communities and the importance of understanding their unique needs.
Liza discusses the impact of AI on marketing and the shift towards data-driven decision-making.
She emphasizes the value of human connection and collaboration in driving creativity and success.
As a female executive, Liza shares her experiences and challenges, and the importance of supporting and empowering other women.

Liza Buchanan, is a veteran marketing professional who currently serves as SVP Marketing Operations of OneAZ Credit Union in Phoenix. In her role, which she’s held for two years,

Liza leads the strategic development and planning of OneAZ’s marketing campaigns, digital marketing operations, marketing tech stack, and data and reporting, bringing a growth mindset and a passion for innovation and creativity. Her professional pathway includes a rich variety of industries and experiences including finance, community development, and sales management, as well as a successful journey in entrepreneurship. Her 20-year career is built on a strong foundation of education – Liza has earned a master's degree in business administration with emphasis in Marketing from Grand Canyon University, as well as a bachelor’s degree in marketing from Arizona State University’s W.P. Carey School of Business. She is a Certified Credit Union Financial Counselor through the Credit Union National Association. Liza currently sits on the Multicultural Advisory Board for ONE Community, the Business Advisory Committee for University of Phoenix, and the Grassroots and Political Committee for GoWest Credit Union Association.