Building a Unique Massage Therapy Brand: Amber Briggle

Apr 23

Amber Briggle shares her unexpected journey from a liberal arts college graduate to a successful massage therapist and business owner. She discusses the evolution of her business, Soma Massage Therapy, the challenges faced during the COVID-19 pandemic, and the unique aspects of her business model, including a no-tipping policy and a focus on health benefits. Amber emphasizes the importance of self-care, mentorship, and community support, while also outlining her vision for the future of her franchise. The conversation concludes with reflections on past decisions and advice for young entrepreneurs.

Voted BEST Massage Studio 11 years in a row! Voted BEST Pain Management 2023 + 2024

Amber Briggle is the CEO of B-Well Enterprises, and the founder and owner of Soma Massage Therapy: a multi-award-winning business and the nation's most exciting new franchise opportunity! Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic!) a thriving massage therapy business and a promising new franchise brand.

Amber graduated massage school in 2004, moved around the world, and finally settled in the Dallas area in 2009. Within a short time, she had more massage clients than her hands could handle in a day, and she was regularly booked for weeks, if not months, in advance. For a while, Amber would refer those clients to other therapists in the area who had more availability in their schedules, but it wasn’t long before she realized that business would be more reliable and stable by referring those clients to another therapist “inhouse” instead. And an idea, and eventually a business, was born.

Because of Amber’s focus on “people first”, her small business took off quickly. Team members were loyal because of Amber’s approach to hiring, training, and staffing – leading to very little staff turnover, which in turn cultivated a very loyal client base!