Agriculture, Resilience and Clarity of Thought: Ali Cox
Ali Cox, a fifth generation farmer, is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem.
In this episode, she shares her journey from being a competitive athlete to becoming a successful entrepreneur in the agricultural industry. She discusses the resilience required in farming, the impact of political decisions on agriculture, and the importance of consumer choices in food security. Ali emphasizes the significance of eating seasonally and making informed decisions about food sourcing, particularly in California's diverse agricultural landscape. In this conversation, Ali Cox discusses the quality of frozen foods, emphasizing their nutritional value compared to fresh produce, especially when out of season. She highlights Walmart's sustainability initiatives in food sourcing, challenging common perceptions about grocery stores. The discussion shifts to the challenges women face in business, particularly in securing funding and the importance of clarity of thought. Ali shares her experiences with mentorship and the significance of continuous learning and networking in personal and professional growth.
Get in Touch with Ali:
www.instagram.com/alicox.ceo
https://linkedin.com/in/alicox
Book and Podcast Recommendations:
Anatomy of Peace, Arbinger
Harvard Review
Two Bobs, a marketing podcast